Learn from me

Creative Entrepreneur


Are you ready to create more freedom in your life? Do you have an amazing idea, creative talent or passion that you want to do full time but not sure where to start? Are you ready to live the lifestyle of your dreams and break free from your 9-5?

If so, this is the Creative Entrepreneur course for you!


When I first started my business, I had no idea where to start or which steps were the 'right' ones to take. I quickly realized no one was going to hold my hand (I really wanted someone to hold it though)! I kept thinking to myself, why isn't there a guide that walks me through planning and running a creative business? After many business failures, I decided to document my steps along the way (mistakes and all!), to help create a business with ease!

I created a Creative Entrepreneur Guide to help you step by step with your business plan to get your idea off the ground! In my course, I’ll provide you with weekly videos, workbooks, industry resource sheets, and templates to get clear on your mission, how to set your business up to be ‘legal’, how to develop a product and find a manufacturer, branding 101, how to find accurate market research, steps to creating a detailed marketing plan, advanced knowledge of social media practices, advertising in the digital age, how to get press coverage before you launch, setting up a website that works for your business, sales and wholesale strategies and how to get your products in front of big players, profitable finance and bookkeeping, planning for the future and organizing your business to create effective and long lasting systems.

Should I buy this?

Who this course is for


  • Creative people looking to launch their ideas into businesses

  • Art school graduates looking to learn business skills

  • Current startup founders looking to ease overwhelm and find direction within their businesses

  • People looking to create a detailed business plan with actionable, realistic steps on taking their idea to the next level

  • Go-getters stuck in 9-5 jobs, waiting for the day to start their idea

  • Individuals looking for freedom in their lives

  • Nomads looking to work remotely with virtual businesses (why can’t you live in Fiji and have your dream biz!?)

  • Photographers looking for a marketing edge that will set them apart


A peek inside

The Course outline

Week One: Mission Statement

Time: 1.5 Hours


  • Welcome! What to expect during our time together

  • Books and podcasts to inspire your entrepreneurial journey

  • Self care 101 and why it’s important for your business

  • Let’s get organized! Tips and tricks to do so

  • How to use the Business Plan Template

  • Mission Statement - Getting clear on your business vision!


  • Business Plan Outline

  • Mission Statement Worksheet


  • Recommended Reading

  • Self Care Checklist

  • Getting Personally Organized


Week Two: Legal

Time: 1.5 Hours


  • Why it’s important to make your company official

  • Choosing the right legal structure for your business

  • How to open your business

  • Opening the right bank account


  • Legal Plan Worksheet


  • Link to Texas legal departments

  • Legal checklist


Week Three: Product Development

Time: 1.5 Hours


  • How to research

  • Design, manufacturing, copyright and research


  • Product Research Worksheet

  • Product Development Worksheet

  • Manufacturing Worksheet


  • SKU worksheet for product designs and information

  • Development calendar


Week Four: Branding

Time: 1.5 Hours


  • Logo

  • Print marketing materials

  • Packaging

  • Communication


  • Brand Guide Worksheet


  • Print Marketing Guide

  • Packaging Checklist

  • Branding Checklist

  • Graphic Design 101


Week Five: Market Research

Time: 1.5 Hours


  • We’ll dive deep to find your core customer and how to communicate with them


  • Core Customer Worksheet

  • Industry + Competition Worksheet


Week Six: Marketing Plan

Time: 1.5 Hours


  • Operation cycles

  • Social Media

    • Instagram

    • Pinterest

    • Facebook

    • Facebook AD’s

    • Email Marketing

    • Ambassadors


  • Social Media Plan Worksheet


  • Marketing Organization Spreadsheet

  • Ambassador Spreadsheet

  • Social Media Calendar

  • Facebook Ads How-To


Week Seven: Press

Time: 1.5 Hours


  • Press Plan

  • Magazines

  • Blogs

  • Podcast

  • Events

  • Blogging + SEO

    • SEO Worksheet

    • Blogging Calendar

  • Google Analytics

    • Adwords

    • Remarketing


  • Google Analytics Tracking Spreadsheet with Adword + Remarketing

  • Blogging Calendar Template

  • Press Plan Template


  • Press 101

  • Google Analytics Outline


Week Eight: Sales

Time: 1.5 Hours


  • Holiday’s + promotions

  • Launch calendar

  • Streams of revenue

  • Wholesale

  • Retail

  • B2B


  • Launch + Promotions Calendar

  • Sales Plan


  • Sales 101


Week Nine: Website

Time: 1.5 Hours


  • How will you communicate your brand over the internet?


  • Site-Frame Worksheet


  • Website Communication Spreadsheet

  • Freelance Web Design + Support

  • Various Website Platforms


Week Ten: Organization


Time: 1.5 Hours


  • Departments

  • Board of advisors

  • Management team


  • Organization Plan


  • Staying Organized as a Business

Week Eleven: Finance

Time: 1.5 Hours


  • Income statement

  • Balance Sheet

  • Cash Flow 3 + 5 years

  • Investors


  • Cash Flow 3 + 5 Year Worksheet

  • Income Statement

  • Balance Statement


  • Funding Opportunities for Small Businesses


Week Twelve: Final Review

Time: 1.5 Hours


  • Review completed business plan

  • Tie up loose ends, questions and action plan


  • Monthly, Quarterly and Yearly Planning Guides


Your Teacher

Hi, my name is Shay Spaniola. I remember being in your shoes. Too many nights in stress and tears while starting my business. All I wanted was a guide book to running a creative business.

After many mistakes, I learned how to plan, grow and organize multiple creative businesses and realized I had a system that could be duplicated. After consulting numerous creative entrepreneurs over the past 4 years, I realized creative business owners were all struggling with the same things. They needed clarity in their businesses, marketing strategies, actionable steps on what to do next and profit plans (because without profit, you can’t eat).

I have a bachelors from the University of Michigan in Art and Design, have traveled to over 50 countries with my photography business, raised money for my first startup at age 24 and launched my products at Neiman Marcus, Bloomingdales and Anthropologie. I don’t have an MBA but I think that’s what makes my course unique. I’m a creative soul with a passion for supporting myself through living the life of my dreams.


What's Included

This is a 12 week start up boot camp, you’ll be able to take the course at your own speed, the commitment is 1-2 hours per week of homework and 1 hour of educational information to review.

  • 3-5 videos for each module of the business
  • 1-2 workbooks each week to get organized, clear and passionate on all areas from finance to branding
  • Resources of my best contacts, manufactures, marketing apps and organizational tools to save you TIME and STRESS
  • Access to our classroom chatroom where you’ll be able to share, ask and learn from like minded creative entrepreneurs just like yourself
  • Lifetime access to the course on your laptop or smartphone
  • Private monthly newsletters with insider tips and tricks

Check it

What You'll Achieve


  • A completed business plan with data, graphics and mock ups of your product or service
  • Actionable steps for each part of your business
  • Working knowledge on all areas of the business
  • Freedom from your 9-5 and confidence to start your business
  • Connections within the creative entrepreneur field to support your journey

Love from past students



I experienced significant growth and progress through my coaching sessions with Shay. As a result of our coaching, I gained the knowledge and confidence to find and work with a manufacturer. After coaching, I partnered with my first caster and produced subsequent collections of jewelry. I also learned about wholesale, from pitching to best practices to maintaining the relationship. Shay is kind, knowledgeable, and very generous with her information. She's also an amazing person and I'd work with her again in a heartbeat. You should work with Shay if you're interested in strengthening your art practice, learning about manufacturing and wholesale, creating products and product lines, and/or designing cohesive collections.

Jen Moulton
Owner + Illustrator, Moulton


Working with Shay was one of the best things I've done for my business. She possesses the very rare superpower of being both incredibly right brained and whip smart with business. Her experience probably saved me years of trying to figure things out myself. Highly recommend.

Becky Simpson
Owner + Illustrator, Chipper Things


Working with Shay has been nothing but a positive experience. She was a listening ear when I first knew that I wanted to start my business. Her feedback is so honest and also positive and she helps me look outside of the box when it comes to how I can make the money that I want by doing the things that I love. I highly recommend working with Shay not only because of her years of experience running a highly successful business, but also because her energy is contagious; she really helps me remember that anything is possible!


I've got answers


How much does it cost?

Pre Registration begins September 1st at $1299 for lifetime course access. The course goes up to $1800 on September 15th. Payment plans are available, please view options at checkout.

When do registrations close?

October 1st

When does it start?

October 10th

What if I’m not satisfied?

If you’re not happy with the course, you can get a full refund after 20 days of starting the course! I do ask to submit the first completed module to see if you were able to put in the time! At the end of the day, I want you feeling empowered and confident with your decision and happy to honor returns.

Are there any restrictions on who can enroll in this e-Course?

Anyone can take the course! You’ll need a positive attitude, an open mind, a computer with high speed internet, willing to use social media for digital marketing. A smart phone is optional but you can take the course from your phone as well!

You have to make time to create and grow your ideas!

What are you waiting for?